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Sometimes a cigar is just a cigar.
In the world of advertising that is never the case – a cigar is always more than a cigar.
As an African-American woman, I agree with Penelope’s assessment about targeting advertising to Black families about saving for college. College is sacrosanct in the African-American community to the extent that no mother or father would ever tell their child not to go to college because its a waste of time.
That’s a luxury only white people can afford; we still need every advantage we can get. As my father use to say, so much that its drilled in our heads, “Education is the Black man’s salvation”.
As for ads with only women in the kitchen cooking and cleaning, I always wondered about that too. And suspect your assessment is dead on here as well. I agree that commercials are largely aspirational and I do not aspire to have my man in the kitchen cooking or cleaning; I aspire for him to be rich enough to hire someone to do the cooking and cleaning for us!
Penelope, love your blog. Please don’t ever stop because I can’t wait to see what you blog about from a nursing home or, excuse me, retirement community as they are now being called. (I’m from Florida so should know better).
Completely agree!
I hail from a country where most people are dark skinned and even then the ads are full of people with Anglo features. It’s like WTF!
But everything is aspirational. And right now, on the verge of my last few months of working for a paycheck and hoping I’ll rake in enough money to cover the bills so I can stay with my kid at home….all the commercials with the moms cleaning the house, keeping a clean house while sitting on WHITE couches sipping tea/coffee with their girlfriends while their kids play outside all pretty are super aspirational!
I am expecting my house to look like the same wreck it does now that I work full time because I’ll be like a hungry wolf working from home or wherever I can meet clients to ensure the paycheck keeps rolling. My old boss offered to give me a chance to work for commission from my house and I’ve never done it. But from what I read in this blog, working from home looks like a lot of crazy because the neat boxes of “office time” and family time and rest time are all swished together.
I want my butterfly thing for home though! that’d be awesome!
There have been a bunch of start-ups popping up lately that deliver activity kits for kids. They have a bunch of them ranging from science, art, play, etc. but the concept is the same: once a month parents get a box with exact details on how to complete an activity and all of the supplies they need.
The biggest obstacle to getting more people to homeschool is how “hard” it is. (I don’t homeschool. I think it is hard.) But it appears that more and more companies are making learning at home simple for parents.
So interesting.
Not sure if you noticed but the black rapper for Reese’s Peanut Butter cereal was also very light skinned and his facial features looked mixed race.
Wow… I always thought only black people noticed such things. Yes, Virginia, there are some cool white people! And let it not go unsaid that Barack Obama was largely accepted by the mainstream because of his mixed (white) heritage.
If the next black president looks like Danny Glover, Denzel Washington or Samuel L. Jackson then we’ll know we’ve overcome. But hey, baby steps.